What Kinds of People Live on Planet Hadoop?
Labor market analytics firm Wanted Analytics recently assessed the market for
technology professionals and found that demand for people with proficient
levels of Hadoop expertise had skyrocketed by around 33% since last year - it
is true, Hadoop is hard technology to master and the labor market is not
exactly flooded with an over-abundance of skilled practitioners.
Hadoop has been called a foundational technology, rather than ‘just' a
database by some commentators - this almost pushes it towards being an
‘environment' rather than it being a single software product... and this
all goes towards making Hadoop even harder to master, many will agree.
Interestingly, we can essentially define Hadoop as a free Java-based
‘programming framework' that supports the processing of large data sets in
a distributed computing environment w... (more)
Embedded Analytics: Inside Apps, Inside Processes
Now is the age of information analytics. We have (very arguably) reached a
point where the insight arising from data analytics can be applied to almost
every aspect of a company, in every business vertical.
But what shape should that analytics be? Increasingly we talk about embedded
analytics, but what do we mean? Should we be embedding analytics inside a)
applications themselves, or should we b) look to embed analytics as business
rules inside complete corporate processes - or should it be both?
Embedded (application) analytics
When Digital Marketing Becomes Part of Business Transformation
We talk on this channel a lot about digital transformation, but how far does
its scope extend?
Just in case you had grown tired and world weary of the whole ‘digital
transformation' terms in the first place (Ed - surely not?), let us
reinvigorate it by defining what we mean.
The move to digital transformation today involves and in fact necessitates a
broad level re-engineering of many of a firm's main operation blocks such
that they become digitally enabled and aligned for technologies including:
Cloud computing and v... (more)
The Digital Transformation Social Spectrum
Life is difficult. Business life is sometimes argued to be even more
difficult. If nothing else, business life is as socially complex as life
This truism obviously means that there are different business types - but
different in regard to what? Separating the old and the new is good way to
look at how the family tree breaks down.
At one end of the spectrum we find the old languid non-transformative company
(or user) who fails to grasp new digital information empowerment - and at the
other end we find the true digital native. But... (more)
The fundamental mechanics of business have changed.
Well, they haven't quite.
The basic laws of supply and demand still govern the economic principles
inside which firms in all industries bring goods and services to market
inside a common monetary system on an international level.
But a change has occurred and it is an information-driven shift.
Our core accounting systems used to represent the motherlode of all company
information. Onward from there... somewhere around the end of the last
millennium we added so-called Customer Relationship Management to the
corporate information ... (more)